Alejo Funes Abdala

Projects

Adinfluence

Website Redesign

Enhancing trust, conversion, and performance.

Who they are?

Adinfluence is a growing digital marketing agency helping brands connect through performance and strategy.

But their website wasn’t keeping up. It didn’t reflect their growth, it felt cluttered, and it failed to turn visits into real leads.

Why they needed change?

They wanted a site that built trust, looked professional, and performed better without losing the brand’s authentic tone.

The challenge was to redesign their digital presence while keeping everything simple, transparent, and human.

Before the redesign

Hero

Lacked personality, weak navigation segmentation, and no clear introductory text.

Conversion

The quote form mixed influencers and business leads, creating confusion

Case Studies

Insufficient results shown and overly long copy.

Services

Limited information and low credibility in content presentation.

Visual Elements

Poor color balance, low contrast, inconsistent spacing, and uneven typography sizes.

Decorative elements interrupted readability and overall user experience.

How I approached it?

I led the redesign from UX/UI strategy to Webflow development.

I studied user behavior, simplified navigation, and restructured the information architecture so users could find what they needed effortlessly.

Each interface decision aimed to make Adinfluence feel more reliable, modern, and aligned with its identity. I redefined the brand story through a clearer value proposition and hierarchy that naturally guided users from awareness to action.

On the technical side, I built a scalable CMS on Webflow, optimized performance and SEO, and designed a fully responsive, mobile-first experience with smooth microinteractions that reinforced the brand’s storytelling.

I also automated lead capture, making the site easier to manage and ready to grow.

What came out of it?

The new site loads faster, converts better, and communicates trust through a cleaner, more intentional design.

It’s not just a visual upgrade — it’s a complete shift in how Adinfluence presents itself to clients: confident, transparent, and true to who they are.